The Muslim Travel Shopping Index 2015 (MTSI 2015) analyses the trends and preferences of the Muslim traveller shopping market based on the performance of 40 main international shopping destinations against a number of set criteria.
Compiled by MasterCard and CrescentRating, the publication of the inaugural MTSI2015 Index ranked Dubai the leading destination with a weighted score of 79.5 out of 100.
Dubai’s next closest competitor is Kuala Lumpur in Malaysia, with a score of 73.3. Sharjah ranked fifth highest MTSI destination in the Arab World, coming in 12th overall with a competitive score of 55.3.
Other cities from within the Arab World performed strongly on the MTSI 2015. Manama in Bahrain was the second highest ranked destination in the Arab World according MTSI Index for destinations within the OIC, coming in at seventh overall with a score of 59.6. Doha in Qatar was close behind with an overall ranking of eighth, and a score of 59.5. Riyadh in Saudi Arabia was the fourth highest ranked destination in the MTSI 2015 OIC list for the region, with an overall ranking of ninth and a weighted score of 59.3.
Commenting on the release of MTSI 2015, MasterCard Middle East and North Africa division president Raghu Malhotra said: “With 108 million Muslim travellers representing 10 per cent of the entire travel economy in 2014, and forecasted to grow even further to 150 million visitors by 2020, it is evident this segment of the travel market represents a huge opportunity for both public and private sector organisations.
“We are very pleased to publish this Index on the travel and shopping patterns of Muslim communities in order for organisations around the world to more effectively target and capture share of this lucrative travel sector.”
source: arabiantravelnews
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